Just as some of the world realized what QR codes actually are, the shift is happening toward Near Field Communication (NFC) instead. That was quick. It was also necessary.
QR codes just haven’t taken off the way the industry envisioned. In an age of consumer empowerment, you don’t tell people what to use or embrace…they’ll tell you. They told us that QR codes were too clunky and had too many steps from ‘notice to value’.